Beyond Tokens: What SocialFi Can Learn from Web2 Creator Platforms
It’s no secret that SocialFi , the fusion of social media and decentralized finance, is generating a lot of buzz. But let’s be real, many platforms are still struggling with user retention, confusing UX, and tokenomics that prioritize speculation over substance. While the vision is revolutionary, execution still feels clunky. So what if SocialFi borrowed some smart ideas from its Web2 ancestors instead of reinventing everything? From YouTube to Patreon to TikTok, Web2 creator platforms have already cracked the code on building sticky communities and monetizing attention. SocialFi has a lot to gain by looking at how creator platforms like YouTube and Patreon built thriving communities long before Web3 was a thing. Why Tokenization Isn’t Enough Tokenized social platforms sound great on paper. Users earn tokens for content, engagement, and participation. But here’s the problem: Tokens often lack intrinsic utility Onboarding is too complex There’s more hype than habit While these pla...